Resume and work experience

Warner Music Group

Global Marketing Specialist

Organize monthly International Marketing Conferences with marketing executives, artists, and management.

Provide administrative support to the President & Chief Marketing Officer of Warner Music Group, including coordinating artist events in New York, from Dua Lipa’s Times Square popup performance to artist office visits in NYC. Update weekly data reports and presentations for Warner Music Group’s CEO and board executives.

Share Global Marketing department newsletters including global priority release communications, creator campaigns, track performance reports, global call updates, new release playlisting, and Christmas priorities with all marketing and digital accounts teams globally at WMG along with external DSP partners.

Build a company-wide site with all WMG Christmas assets for A&R, marketing, and catalog teams globally, while uploading Christmas campaign content onto Christmas channels.

Develop paid media plans, marketing plans, budget tracking, and share sourced assets onto owned & operated channels for Coldplay, ROSÉ, Charli xcx, Zach Bryan, The Marías, Don Toliver, Michael Bublé and more. Accumulated over 85M impressions across artist campaigns.

Global Digital Account Management Coordinator

Administer WMG digital accounts YouTube, Facebook, Instagram, SoundCloud, and TikTok. Provide services and consulting of over 15K+ issues and requests submitted to the helpdesks by internal departments, executives, high profile artists, media partners, and rights-holders for WMG digital accounts to ensure content related issues are solved properly in minimum time.

Generate $3M in profit from YouTube by monetizing artist content through metadata monetization projects, including linking new channels to WMG network, claiming UGC and official out of network videos, re-claim WMG video content, and reinstating disputed/potential claims.

Develop projects that optimize monetization, working with Atlantic Records digital marketers to catalog reports to clear over $23K revenue sitting in suspense. Presented projects and achievements bi-weekly with Senior Manager and Vice President of Global Digital Accounts team.

Build website for onboarding hires including training manuals, video walkthroughs, glossary, and company resources, increasing training efficiency and team organization. Trained and directed new hires on Dedicated Support team.

Tools: Microsoft Suite (Excel, Outlook, PowerPoint, Sharepoint, Teams), MediaMatch, Meta Business Suite, SoundCloud Deck, Tableau, YouTube CMS

Snipfeed

Digital Marketing Intern

Designed eye-catching graphics and trending video content on social media leading to an 30% follower increase on TikTok. Wrote copy on company product posts and produced long-form website blogs weekly, utilizing SEO campaigns to drive 45% increase in website traffic organically.

Conducted competitive market research and analysis to identify product development opportunities and positioning. Initiated successful influencer marketing campaigns through influencer outreach and research, onboarding 15 new influencers.

Managed email campaigns on MailChimp and sent out newsletters weekly, providing engaging and informative content for target audience.

Tools: Canva, CapCut, FinalCut, HubSpot, MailChimp, PhotoShop

Nue Agency

Marketing Intern

Produced marketing pitches, decks, partnership proposals, and designed logos and graphics for company and events. Carried out administrative tasks by filling in data spreadsheets on venue searches for events, artist and NFT influencer research for brand campaigns, and researched analytics using Chartmetric to pitch potential B2C partnerships for brand marketing campaigns.

Researched daily trends within the music, entertainment, and technology industry for Beats & Bytes Newsletter while updating music chart rankings on Billboard Hot 100, Spotify Top 50 Global, Spotify Viral Hits Soundcloud, Apple Music, Tidal Rising and Hype Machine daily.

Managed content calendar, community management, and graphics for CEO's social media accounts.

Tools: Adobe PhotoShop, Chartmetric, Google Suite (Docs, Sheets, Slides)

Nacional Records

Social Media Intern

Promoted 4 artist singles and comebacks through marketing campaigns on Instagram, Facebook, and TikTok. Worked with Marketing Director to schedule artist calendar releases.

Performed DSP and Toneden linking while monitoring editorial playlists from Spotify, Apple Music, Soundcloud, Deezer, Bandcamp, Amazon Music, and Youtube Music. Analyzed Nielsen Music Connect/MRC Data, Viberate, Chartmetric, Spotify for Artists etc. to track artist growth, song tracks, and editorial playlists and more.

Tools: Amazon Music for Artists, Bandcamp for Artists, Deezer for Creators, Nielsen Music Connect, Spotify for Artists, SoundCloud for Artists, Toneden, Viberate, YouTube for Artists

Cutelery

Marketing Intern

Worked closely with the CEO to develop a business plan and marketing strategy, increasing follower growth by 21%. Designed weekly marketing materials to promote on Facebook and Instagram to generate more brand awareness.

Researched market trends daily in order to successfully promote company products. Interviewed and oversaw new interns, coordinating meetings weekly while delegating tasks and guiding interns through each marketing campaign.

Tools: Instagram for Business, MailChimp, Meta Business Suite, Planoly